The Challenge
Building an updated visual identity to match a new organizational vision.
Beautiful Unique Girl (BUgirl) started its life as touring event aimed teen girls, but as they looked to relaunch the brand as a television and youtube program with accompanying resources an updated visual identity was called for. The resulting branding which revolved around the core colour palette allowed for a primary and alternate logo which provided BUgirl with a versatile pool of resources to communicate their message across web, television and print. Take a look at www.bugirl.com to see the branding in action.
