The Challenge
Helping a diverse community define themselves.
WEFC's diversity created a unique challenge, they had never thought through who they were as a community, as a result, when they started to creating a new logo and branding the design process became an exploration of who they were. Through the revision process we helped establish not only a clear visual identity but also established a clearer sense of their identity as a community.
The final result of the process: The stylized "W" containing the cross, struck the balance WEFC was looking for.
